Joel Gregoire serves as Associate Director – Food and Drink at Mintel, specializing in the Canadian food and drink industry. Joel has over 18 years of experience working in market research, 15 of which focused on what matters to Canadians in terms of how they eat and drink. Before joining Mintel, Joel worked at OMD, Loblaw Companies Ltd, where he generated insights for the company’s private label brands, including President’s Choice, and The NPD Group, where he tracked consumer eating patterns and presented the analysis to top tier clients. Joel heads up Mintel’s Food and Drink team in Canada, and has personally authored over 50 reports on various topics related to food and drink during his tenure. Joel also contributes to various publications. Despite Joel’s expertise in understanding what Canadians eat, he’s still trying to figure out what to feed his kids for dinner. You can follow Joel on Twitter at @JoelDGregoire.