Amber is a writer, podcaster, entrepreneur and digital maverick whose understanding of disruptive technologies helps companies anticipate lightning-quick changes as they come—from Artificial Intelligence, to social media, to Amazon-era retail.
Amber Mac is especially fluent in the art of disruptive strategies. She started her career in San Francisco and Boston during the dot-com boom in the late 1990s. What others thought was a trend, she recognized as an explosion. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Mac eventually left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. Then, she launched her own digital media agency. Her client list has grown to include Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations.
Mac is the co-host of Marketing Disrupted, a new series exploring how CMOs adapt to new challenges in an age of digital disruption. The show, which featured marketing executives from Google, Twitter, and Shopify, debuted as the number one business podcast in the country. Mac also co-hosted the top-rated (and award-winning) podcast, The AI Effect, for two seasons. With her co-host, Jodie Wallis of Accenture, Mac interviewed guests like Prime Minister Justin Trudeau, Joelle Pineau of the Facebook AI Research Lab, and Toronto Mayor John Tory about the challenges and benefits of AI adoption in Canada.
Mac is the author of the national bestseller Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world, including events where she has interviewed PM Justin Trudeau and Shopify CEO Toby Lutke about the future of digital. Mac’s expertise includes business innovation, artificial intelligence, the distraction economy, and what it takes for companies to adapt and grow. DMZ named Amber one of 30 inspirational women making a difference in tech. She is a regular business host and expert for Fast Company, Shopify, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio.